Wednesday, December 13, 2006

More ideas

The great thing about running a business like Slidetite is that almost everyone you talk to can come up with a couple of ideas about where the products could be used. Some of these ideas are wacky, some fun and some just downright weird :-)

BUT the point is you get this never ending stream of possibilities and the hard part is pulling out the ones which you can do and do well. For example, a couple of days ago I was in the car park of a local supermarket and watched as a young mother's trolley rolled away from her car whilst she was trying to get her young child into the car. Unfortunately I was too far away to do anything to help but it did set off a train of thought about trolleys and the annoying habit they have of rolling away from you when you least want them to. It is no ones fault - they just do it.

What was really odd about this situation is that our newest product - the Clipper - is designed to clip onto thin metal bar. It turns out - after a number of trips to various supermarkets and DIY stores - this is what most shopping trolleys are made from. Even better ... the Hook will hold onto the back of just about any vehicle without scratching the paintwork.

A quick bit of research around insurance company reports then showed that in the UK the average cost of repairing damage to vehicles bumped and scratched in car parks is £340 !!

So a potential new product / market is born.

All that from seeing one incident in a car park. The problem is that Anne is getting fed up with me coming up with ideas for new applications and is seriously considering not letting me talk to anyone :-) She has already banned me from inventing any more Slidetite products for a while so soon I'll have nothing to do ..............

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